5 Things to Look for When Hiring a Financial Planner or Financial Advisor

By Authority Magazine
December 2, 2019
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By: Tyler Gallagher |

As part of our series about what one should look for when hiring a financial planner or adviser, I had the pleasure of interviewing Jeff Motske, CFP®, president and CEO of Trilogy Financial, author of “The Couple’s Guide to Financial Compatibility” and host of “The Jeff Motske Show.” Jeff Motske, CFP®, is president and CEO of Trilogy Financial, a privately held financial planning firm headquartered in Huntington Beach, Calif. with 10 offices and more than 100 advisors nationwide. He is the author of “The Couple’s Guide to Financial Compatibility,” a book that equips couples with tools to keep their finances healthy and relationships strong, and host of “The Jeff Motske Show,” a podcast that also airs on LA’s AM 1150 where he guides listeners through proven steps toward financial freedom. Seeking a better version of the industry he had grown to love, Motske founded Trilogy in 1999 after observing that the “Wall Street-style” mentality of his peers conflicted with the “Main Street-style” needs of his clients. For the past 25 years, Motske has empowered everyday Americans to pursue the day that work becomes an option by providing easy-to-understand advice, educational tools and supportive guidance. He understands there is no one-size-fits-all approach to personal finance, and that people deserve advice that is tailored to their unique needs, lifestyle, personality and goals. Jeff Motske is a registered representative of and securities offered through LPL Financial, Member FINRA/SIPC.

Thank you so much for doing this with us, Jeff! Our readers would love to ‘get to know you’ a bit more. Can you tell us a story about what brought you to this specific career path?

I was introduced to the financial industry by a college professor who noticed my aptitude for numbers. It was the people, the clients I met along the way who needed my help, that kept me in the industry. As a young man, I was empowered by the good I could do for my clients. There were retired widows who appreciated increases in their monthly incomes and young families just getting started on the road to financial independence. I truly value those relationships and am proud to see some of those young couples I worked with long ago reach their goal of financial independence and to work with their grown children who are just getting started on their own financial path.

Can you share a story about the most humorous mistake you made when you were first starting in the industry? Can you tell us what lesson or takeaway you learned from that?

Mistakes aren’t limited to when you start in the industry. I made one just a few short years ago that I often share. I had been working with a particular couple for twenty or so years when it was finally time for them to retire. Over the years we had discussed all sorts of aspects of their planned retirement, from the details of selling their business to the possibility of selling their home. When I met with them to finalize the details of officially turning off their wage-earner cards, I asked what they had planned to kick-off their retirement. The husband told me that he wanted to rent an RV and travel the country visiting all of the national parks. I laughed, believing this was a joke. He had never mentioned such plans in all the years I had been working with them, and based on the shocked look on his wife’s face, he hadn’t mentioned those plans to his wife either. A few days later, I received a call from the wife, telling me that I had to speak to her husband and talk him out of this idea. In the end, they chose to take one trip in an RV and headed out to Wyoming.

That trip seemed to satisfy both of them and became a great memory. For me, though, it was a reminder that you can never ask your clients enough questions. As the author of “The Couple’s Guide to Financial Compatibility,” I pride myself on asking in-depth questions to get couples on the same financial page. Clearly, though, it doesn’t hurt to dig a little deeper to ensure that you’re creating a detailed and thorough plan for your clients’ finances and life.

Are you working on any exciting new projects now? How do you think that will help people?

At Trilogy, we are constantly refining our teams of advisors. In an effort to ensure a complete and uninterrupted service model for our clients, our advisors work in groups. Multiple team members sit in on client meetings to ensure proper notes are recorded and to establish relationships with clients. This creates a smooth transition should a team member ever be unavailable due to illness, other commitments or even vacation. Our team members also have different areas of expertise to ensure that every client receives a comprehensive level of service.

Are you able to identify a “tipping point” in your career when you started to see success? Did you start doing anything different? Is there a takeaway or lesson that others can learn from that?

There definitely have been moments in my career that heralded momentary success. Over the years, though, I’ve realized that it’s best to look ahead. Our industry is constantly changing, and it doesn’t benefit anyone to sit back and rest on their laurels. Success comes to those who are constantly striving to be innovative and ahead of the curve.

What three pieces of advice would you give to your colleagues in the finance field to thrive and avoid burnout? Can you give a story or example?

First, I do believe that being part of a peer-to-peer study group is an invaluable resource, as is finding a quality mentor. Spending time with other successful people is a great way to stay motivated. These people also provide strong examples of how to improve in your field. Some of Trilogy’s great innovations have been derived from sharing and refining ideas with peers, both by chatting with them and by seeing how they operate.

Equally important is enjoying what you do, which is why we champion the team dynamic. I truly believe that being a financial advisor is a noble profession. However, that doesn’t mean you have to like every aspect of it. When the right teams are formed, you can focus on where your strengths lie while another team member can excel in an area in which you would gladly not spend much time. Not only does this play to everyone’s strengths, but it also facilitates a flexible schedule where advisors are able to pursue other activities with their family or in the community.

Lastly, I do believe that you need a healthy work-life balance. Yes, you do have to work hard to achieve success. At the same time, you also don’t want to miss the moments of watching your child’s soccer game or giving time to a charity that is important to you. My personal mission statement is, “Do something wonderful for someone every day,” and I don’t mean just at work. Success isn’t simply a reflection of what your title is or how much you have in the bank. Success is a reflection of the positive impact you made on the people you interact with in every aspect of your life.

Ok. Thank you for all of that. Let’s now move to the core focus of our interview. As a “finance insider”, you know much more about the finance industry than most consumers. If your loved one wanted to hire a financial advisor (not you :-)), which 5 things would you advise them to find out about before committing? Can you give an example or story for each?

1. Comfort: Make sure that you find someone you can talk intimately with about your finances. You want to feel comfortable sharing personal details with them and be able to ask questions about the advice they’re giving you. You need to feel that you’re in a true partnership with your trusted financial advisor.

2. Communication: You need to communicate a lot with your advisor. You should be sharing both your dreams, so they can plan appropriately, and your fears, so they can adequately address them.

3. Credentials: You want an advisor that is acting in a fiduciary capacity. This means the advisor is acting in the best interest of the client at all times.

4. Part of a team: It’s beneficial to avoid relying on a single financial planner. There may be moments that you need a timely response, and it’s valuable to know there is someone you can address when your primary advisor is busy meeting with other clients or out of the office. Also, while working with a solitary older advisor can provide experience, younger clients need to be aware that they run the risk of these advisors retiring before they reach their own destination of financial independence. The last thing a client wants is for their financial advisor to not be available when he or she is needed most.

5. Connections: An advisor with access to other experts in neighboring fields, such as taxes, estate planning and insurance risk, can seamlessly solidify your personal network. Not only are such referrals valuable when trying to select a particular professional, but they can also add a level of ease and security if your financial advisor has an ongoing professional relationship with them.

I think most people think that financial advisors are for very wealthy people. This is likely not actually true. Can you explain who would most benefit from hiring a financial advisor and why? Can you give an example?

Middle America definitely needs to work with a financial advisor more than wealthy people. A trusted financial advisor can help keep you on track and accountable to your goals. Without that help, many will fail to save or plan enough and ultimately have trouble securing what they’ve been working so hard to achieve. Additionally, the market can be an intimidating place for inexperienced investors. A trusted advisor can ensure that they make sound decisions when things get rocky, rather than allow their emotions to take the wheel. Having money can solve a lot of problems, but building wealth requires a lot of work, patience and tenacity.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I am part of a CEO study group, and I owe a lot to those group members. The open and honest feedback I have received over the years from my peers has been invaluable, and the relationships I have formed have been life-lasting.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

My personal mission statement is, “Do something wonderful for someone every day,” which illustrates my belief that each person has the power to make a positive impact. This extends well beyond finances. At Trilogy, we believe our purpose is to provide opportunities for people to live their best lives. Obviously, this can be seen in the steps that we take to help our clients reach financial independence. This also applies to how we empower and encourage our advisors to become leaders, both at Trilogy and in their community. We also encourage our team members across departments to aid and lift up their fellow associates. We are all interdependent, and we recognize that when we lift someone else up, we lift ourselves up as well.

Thank you so much for joining us. This was very inspirational.

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’Tis the season—for taxes. Listen, we know shuffling through IRS forms and deciphering a new tax code is one of the least enticing ways to kick off newlywed life (especially if you just returned from your honeymoon and finally wrapped up thank-you notes). But if you haven’t already, it’s time to get down to business filing your first tax return as a married couple. Have questions? We have answers, thanks to Jeff Motske, president and CEO of Trilogy Financial and author of The Couple's Guide to Financial Compatibility. Here’s what first-time newlyweds need to know this tax season.

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By best company logo
August 17, 2019
Written by: Alayna Okerlund | Last Updated February 24th, 2020 

Congratulations! You just completed one of life’s greatest milestones: marriage.

Whether you had an elegant reception or a lovely, intimate ceremony, you and your spouse are likely making plans for the life you two will build together. And that’s how it should be.

Unfortunately, some newlyweds lose this level of excitement and bliss early on because they fail to be on the same page when it comes to finances.

According to the 2017 Divorce and Debt Survey conducted by MagnifyMoney, 21 percent of U.S. adults who were polled said money was the main reason for their divorce.

Finances can be tricky to manage, and having another person in the mix can make it even more of a challenge. To help you and your new spouse, we asked a few experts for their top finance tips for newlyweds.

Focus on communication

“In general, be open about finances with your spouse. Money is one of the biggest causes of divorce in the United States. Specifically, lack of communication or total one-sidedness (i.e., one spouse being controlling) when it comes to finances can lead to marital stress. Each spouse is going to come to the table with different feelings and experiences with money, but that is not necessarily a bad thing. The important thing is to have frank, honest discussions about money and to make sure you are maintaining open airwaves of communication during the inevitable periods of disagreement.” — Taylor Jessee, Director of Financial Planning at Taylor Hoffman Wealth Management

“As newlyweds, it's more important than ever to get on the same page with your finances. Preferably you do this in your pre-marriage counseling through your church. Things to talk about include long-term goals, spending habits, monthly budget, retirement, investments, and more. The best thing you can do for your marriage is to have open communication and that is especially important when it comes to money. Talk about your finances early and often for a successful marriage.” — Kelan and Brittany Kline, The Savvy Couple

“You need to be talking about everything related to your finances: your goals, your debt, your dreams for retirement. You need to talk about the good stuff and the rough stuff. You need to talk — and a monthly financial date night with your partner can provide you with that opportunity.

If you need ideas on what to talk about, you can go through my financial compatibility quiz, which covers topics from spending, saving, childcare, mortgages, charitable giving, aging parents, and expectations for retirements. You’ll find topics to agree on, but you’ll undoubtedly find things you don’t agree on. When you discover these topics you don’t see eye-to-eye on, then you have to see how much both of you are willing to compromise on.

Perhaps your idea of retirement is traveling the country in an RV, but your partner wants to see the world in top-rated resorts. Or perhaps your parent is in failing health and you want them to move in with you, but your partner is willing to take a second job to afford for them to stay somewhere else. I’ve seen these situations, and because they were brought up early enough, the couples were able to discuss their views, their options and find a compromise that worked for everyone.” — Jeff Motske, CFP, President, and CEO of Trilogy Financial

“One major financial tip for newlyweds is to get comfortable talking about your financial health with your new spouse. In fact, not talking about money can hurt your relationship.

A Policygenius survey found 17.5 percent of couples who don't know each other’s credit score plan to leave their partner due to money issues, compared to 2.5 percent of couples who do. Just over half — 53 percent — of survey respondents said they had shared their credit score with their partner.

This friction comes in part from a lack of communication or transparency about financial wellness. For example, if one spouse has bad credit, it could impact the couple’s ability to get joint financing for major purchases, like a home.

It’s important to be open and honest about your money with your partner. Set aside a regular time to have a conversation with your significant other about your financial health. Go over short-term and long-term spending goals to ensure you’re both on the same page.” — Hanna Horvath, Personal Finance Reporter at Policygenius

“Finances can be a touchy subject. It may be that the love of your life has a completely different view about how to handle finances. This can be a big strain on a new relationship, and it is said to be the number one reason for divorce. So, do your relationship a favor and address this topic early. Many people think that marriage means joint everything. However, this is a personal choice and needs to be discussed.

You may decide on separate accounts but what cannot be separate is your financial plan and the discussion you have about it. You are partners, which means you need to share and the other person has a right to know. Business partners cannot hide things from one another and neither should marriage partners.” — Justin Lavelle, Chief Communications Officer for BeenVerified

Set goals together

“After you’ve tied the knot, take some time to discuss your current financial situation with your spouse.

You’ll likely have done this well before the ceremony, but there’s a good chance that the celebration and its accompanying events took a serious financial toll, too, so it’s best to factor that into the mix once things have actually settled down.

Explore your mutual financial goals, and see if they’ve changed since before your marriage. If they have, consider adjusting your budget accordingly. This may require you to reconfigure the way you approach a number of major financial factors, such as savings, debt, or investments.

If either of you is struggling with debt, try to come up with a joint approach to eliminate it and build both of your credit scores. The higher your scores, the more likely you are to be able to rent desirable properties and secure large loans with appealing rates, and these may be fundamental for your future if you’re aiming to buy a house or a new vehicle.” — Sean Messier, Credit Industry Analyst at Credit Card Insider

“Life goals translate directly to financial priorities. If one spouse wants to create a work environment that allows her to train for a marathon every year, and her husband feels strongly they be fully focused on working to build up savings before starting a family, there can be issues. Whether the goals are to take a vacation or fund a future child’s college education, discuss them and write them down.” — Sean Fox, Consumer Finance Expert and Co-President of Freedom Debt Relief

“When the officiant said ‘and now you are one’, you didn't stop having your own ideas, dreams, and goals. You have to intentionally decide what to do with your money and when you'll do it, and discuss the specifics. Just like in Kindergarten, when you share, you don't always get your way, so be prepared to compromise.” — Christian Barnes, Ramsey Preferred Financial Coach for Do Better Financial

Consider getting joint health insurance plans

“If both employed, take a close look at your company health insurance benefits. It may make sense for one spouse to switch over to the other’s health plan, or to continue keeping separate plans. The employer of one spouse might offer better/cheaper benefits than the others.

If you are both covered by High Deductible health plans, and you have access to a Health Savings Account, then the amount you can save into the Health Savings Account doubles.” — Taylor Jessee, Director of Financial Planning at Taylor Hoffman Wealth Management

Consider creating a joint budget and joint financial accounts

“Working with newlyweds and engaged couples, I have noticed that budgeting and spending plans are few and far between. Many couples are unaware of how much they are spending. I sympathize with them because society makes it very easy to spend using credit cards, shopping online, and very little use of checkbooks or cash.

The most important step that I think all newlyweds, engaged couples, or people in long-term partnerships should do is to figure out how much they are spending each month. Then, figure out how much is coming in each month. If you have funds leftover — great. Now you can figure out where to put those additional funds to help accomplish your goals. If you find that you have more month than money, a serious look at your expenditures will allow you to see where you can cut back.” — Tiffany Welka, Financial Advisor and Accredited Wealth Management Advisor at VFG Associates

“If you don’t want money to become a worn-out subject in your marriage, try sharing it. Sharing money, when done with a budget, will eliminate 99 percent of all money arguments instantly. Create a shared budget with your spouse, give it full control of the money, and you’re done. So if you want a new pair of jeans, don’t get into heated conversations with your spouse. You have a budget — you and your spouse have already agreed on the ideal way to spend your money. Instead, ask your budget if it’s ok to buy jeans. You’ll get an unbiased answer based on your finances. If it says you can afford jeans, buy them without hesitation. If your budget says you can't, listen to it. Let a budget be in charge of your spending, and you will eliminate the source of money arguments between you and your spouse.” — Evan Sutherland, Co-founder of Budgeting Couple

Budgets get a bad rap for being straight-jackets, but in reality, they are a plan for telling your money where to go and ensuring it doesn’t wander off without you even realizing it. Create a plan for each month before the money comes in so you’re both striving towards the same goals and not pulling in different directions. — Ben Watson, CPA and Personal Finance Expert for DollarSprout.com

“One of the best finance tips for newlyweds is to get on a budget as soon as possible. But it needs to be a joint budget, where both parties have input. You should get the budget set up with the basics, like fixed expenses, for cable TV, smartphone, and Internet, and then look at the subjective categories, especially entertainment and discretionary spending. For the latter category, consider setting a rule whereby any purchases that surpass a certain dollar amount, approval is needed from the other spouse.” — David Bakke, Personal Finance Expert at Money Crashers

“Switch all of your savings to a joint high-yield savings account. It's a good excuse when you get married to do some spring cleaning and make sure your money is in the best spot.” — Kevin, Manager of Just Start Investing

“The purpose of a joint bank account is for you both to have access to the same assets. Take on a ‘what’s mine is yours’ mentality. Just as it’s important to discuss your debts, make sure your partner knows what assets you have and be open to sharing. Communicate and check in with each other often to ensure you’re sticking to your budget and not overspending the assets you share.” — Erin Ellis, Accredited Financial Counselor at Philadelphia Federal Credit Union (PFCU)

Be smart about your marital income

“The best financial advice that we've ever gotten was from my father-in-law, and it's helped us maintain a debt-free lifestyle for the last 18 years.

The advice was this: If you ever plan on living on one income during your married life, always life just off of that income and save the other. Is one of you going to stay home and raise kids? If you are, then don't live a lifestyle that's based on needing both incomes to keep it up. If someone's going to take eight years off of work to raise kids until school age, it's difficult to keep up with house payments and expensive car payments when one whole income goes away.

We've lived by this rule our entire marriage, and we've had savings when we needed it and could pay cash for things like cars and vacations without incurring more debt.” — David Gafford, Co-founder and Director of Marketing of Shift Processing

“It's time to invest (if you don't already), and take advantage of as many tax-deferrals as possible, while also saving up for the next big life event.

This order is all about what types of accounts to invest money in, in the best order, to take advantage of as many tax-deferrals as possible. The best order to save for retirement is

Contribute to your 401k up to the company match

Max out your IRA to the annual contribution limit

Go back and max out your 401k to the annual contribution limit

If you qualify for a Health Savings Account (HSA), contribute to the max and treat it like an IRA

If you earn a side income, take advantage of a SEP IRA or Solo 401k

Save any excess in a standard brokerage account

After you have your investments set up, you should also be saving for the next big life event.” — Robert Farrington, America’s Millennial Money Expert and the Creator of The College Finance Investor

“Start saving now, not tomorrow. Time is something you cannot get back, and the longer you save, the better. Research compound interest and see how much you could have. I understand that for most people, retirement seems like a million years away. I am now 56 and have no idea where the time went. If you start saving when you are young, your retirement can be full of choices.” — Jay Ferrans, President of JM Financial & Accounting Services

Create an emergency fund

“Whether it’s three or six months’ worth of daily living expenses is up to you, but start to put away some cash in an easily accessible account, in case of unemployment, major illness, or another unforeseen event. Those with less stable income, like freelance and contract workers, are urged to save more.” — Sara Skirboll, Shopping and Trends Expert for RetailMeNot

Consider getting life insurance

“Now that you have someone else depending on you, you need to arm yourself in the event something bad happens. Life insurance is often overlooked, despite how important it is. There are many different kinds from many different companies, but the main thing is to make sure you leave enough behind for your loved ones to pay for final expenses, replace your income for a certain number of years, put your kids (or future kids) through college, etc.

Your loved ones will already be overwhelmed and saddened as is when you do pass away, so this will help relieve a huge burden and create more peace of mind. Further, life insurance is cheaper and easier to acquire the younger and healthier you are.” — Chase Lawson, Author of Financial Freedom: Breaking the Chains to Independence and Creating Massive Wealth

“Even if one or both of you have life insurance through your employer, it's crucial to get a term life insurance policy on both spouses separate from an employer. When you change jobs or get laid off, your life insurance terminates immediately. Since rates for term life insurance are set according to your age and health status, you could end up paying more than a few years from now for the same policy. — Lingke Wang, Co-founder of Ethos

Meet with a finance professional

“I recommend talking to a financial planner around life events. The reason? The same financial plan should work during the same period of the life event. For example, if you create a financial plan as a newlywed, the same plan should work for you until you have children (if you don't have them already).” — Robert Farrington, America’s Millennial Money Expert and the Creator of The College Finance Investor

“Meet with a financial planner and possibly a mortgage broker if a home purchase is in the near future. Getting an outside perspective really helps to understand how to lay out your goals together. Meet with the financial planner even if you don’t meet with the mortgage broker.” — D. Shane Whitteker, Owner and Chief Mortgage Broker at Principle Home Mortgage

Keep your taxes in mind

“Make sure to adjust your W-4 elections to 0 and single to prevent taxes being owed from the ‘marriage penalty’ since you will be filing jointly for the first time. Many couples are shocked to see their taxes go up, so to avoid owing money, make this adjustment to your withholdings. — Jacqueline Devereux, Finance and Credit Expert with SproutCents

Be dedicated to credit

“A newly married couple may have recently exchanged wedding vows but have they exchanged their credit reports? Financial transparency is important to establish with your spouse and one of the ways of accomplishing this is for each person to request their credit report and review it together. Consider it as an opportunity for the couple to address any concerns and identify what they may need to work on in order to create financial stability and wellness in their marriage.”

“Frequently, couples think they will share credit reports and scores once they get married. The reality is that each spouse has his or her own credit reports and scores. These are based on accounts each person maintains in his or her name (even if they share the same last name). Each person needs to obtain his/her own credit reports, review for accuracy regularly, and correct errors on his/her own credit report.” — Sean Fox, Consumer Finance Expert and Co-president of Freedom Debt Relief

“Do not jump the gun to start fresh and cancel your credit cards. This may impact your credit score since it is established based on things such as length of time a card has been held by a user. Instead, look to add each other to your desired accounts. This also removes the need to explore alternative credit options, which can additionally impact your credit score.” — Jared Weitz CEO and Founder of United Capital Source Inc.

“Build your spouse's credit. If you haven't already had the money talk, do it now. If one or both of you has credit card debt, it's time to formulate a plan for paying that off together. You may also learn that you have better credit than your partner. If your spouse has a lower credit score than you, consider opening a credit card and making your partner an authorized user.

As you and your partner use the card responsibly — by paying your bill on time, every time and by using 30 percent or less of the credit available to you — you both will enjoy the benefits. Your strong score will only get stronger, and your spouse's score will improve over time as well. A higher credit score will matter when it comes time to buy that first house, as you'll be eligible for lower interest rates and more favorable terms.” — Michael Cetera, Finance Analyst at FitSmallBusiness.com

The bottom line

In the end, it’s up to you and your spouse to determine how to handle finances in your marriage. Ideally, you should aim to have financial conversations with your significant other even before

you get married. Knowing where they stand and what they believe in when it comes to finances early on can save you and your spouse a significant amount of stress, heartache, and time.

To sum it up, you and your new spouse should take the following steps:

Focus on communication

Set both financial and non-financial goals together

Consider getting joint health insurance plans

Consider creating a joint budget and joint financial accounts

Be smart about your marital income

Create an emergency fund

Consider getting life insurance

Meet with a finance professional

Keep your taxes in mind

Be dedicated to credit

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