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Trilogy Financial

Advisor Building Own Field of Dreams

By Trilogy Financial
January 15, 2018
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Jeff Motske advocates a special kind of date with your spouse – “a financial date night” – to discuss the family’s finances…

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By Trilogy Financial
June 22, 2018

As a parent, it’s natural to want to help your children succeed. In fact, in our recent survey of parents, 37% of respondents said no investment goal is more important than saving for a child’s college education.

If you plan to pay for all of your child’s college expenses, you can expect to shell out tens of thousands of dollars for one year, according to the College Board’s 2017-2018 figures:

While it might feel good to give your child a head start in life, choosing to pay for their education might not be an easy choice for everyone.

“The decision to contribute to a child’s college education is a deeply nuanced and personal decision,” said Jeff Motske, a certified financial planner and the president of Trilogy Financial.

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By Orange County Business Journal logo
June 3, 2019

Written by: Jeff Motske |

Veteran money counselors are aging apace with the baby boomers they serve, a sometimes troubling fact for those approaching retirement. They want to be sure their financial advisers will be there when they need them the most.

As advisers retire, clients moving to the up-and-coming generation—ones they may feel lack sufficient experience and wisdom—can be challenging.

What’s a boomer to do?

Partners

The key to a transition is partnership.

Younger advisors are eager for impact.

The independence and flexibility of an adviser’s schedule is attractive but many of them want more. They want to find meaning in their careers, and after 30 years in the industry, I can think of few careers with more purpose than helping people pursue financial independence.

Young advisers seek a career path with upward mobility and freedom to explore, as we did when we were in their shoes. The creative nuances of financial planning—both art and science—offers that.

Once the desire is there, partnership fills the gaps.

Mentors

Veteran advisers must be willing to mentor—a departure for many of them from decades of professional practice. A seasoned advisor has often built success on flying solo, with perhaps the support of administrative service teams.

But the industry is evolving and moving toward a team-based, holistic approach to financial planning. That means veterans who are about to retire need to learn how to attract and connect with younger advisers.

The industry’s aim must be to cultivate the next generation of financial advisers. This fosters continued growth and ensures a future legacy.

Growth

Growth doesn’t happen without intention—a plan to empower advisers to flourish.

Plans start with focused efforts on recruiting and training talent—and nourishing team relationships.

Adviser partnerships reach into client relationships as well: those trusting the firm with their finances meet with seasoned “lead” advisers and associate advisers or “wings.” The former guides conversations; the latter observes, takes notes, and supports and serves the clients and their accounts.

Over multiple meetings, older clients communicate more with the younger advisers, establishing rapport, building relationships. In the end, these clients are at ease knowing there is a team ready to support them. The secret is the older advisers bring the younger advisers along so the client feels comfortable with the latter.

Legacy

They say the only constant in life is change. This can be a hard reality, particularly in finance.

Partnerships protect legacies, for both clients and advisers.

If veteran advisers don’t connect with their older clients’ beneficiaries, they will miss out on those assets. According to an Investment News survey, 66% of children don’t continue working with their parents’ advisers after they inherit.

If a relationship isn’t established before that, advisers risk losing a great deal.

A combined mentoring program lets younger advisers connect with younger beneficiaries and establish relationships that can secure generational planning. These partnerships simultaneously secure the legacy of an adviser’s practice and create the next generation of financial advisers.

Editor’s Note: Jeff Motske is founder and chief executive of Huntington Beach-based Trilogy Financial Services, which has 20,000 clients

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